The answer first
The healthcare-website market’s defining feature is that it does not publish prices. ProSites’ pricing page lists four named plans and zero dollar amounts; Tebra’s is a two-minute quote form. From third-party comparisons, the dental platforms run roughly $299 to $699 a month plus $500 to $2,000 in setup on 12-to-24-month contracts, and practice-OS bundles like Tebra quote $49 to $799 per provider per month across modules. A comparable site from TechTailors at the Professional plan, about 8 billable pages for a typical practice, is $400 a month: $7,050 in year one on monthly billing, or $5,125 with annual prepay, every number from a published rate card. The difference that matters most in this vertical is not even the price. It is where patient data is allowed to go.
What the incumbents charge
| Provider | Monthly | Setup | Contract | Source and date |
|---|---|---|---|---|
| ProSites (Henry Schein One) | $299 to $599/mo (third-party figures) | $500 to $1,500 (third-party figures) | 12 to 24 months reported; CRM extra at $99 to $199/mo | Their pricing page lists four plans and no prices (captured 2026-08-28); figures per FlashCrafter’s dental cost comparison, captured 2026-08-28 |
| Officite (Internet Brands) | $349 to $699/mo (third-party figures) | $1,000 to $2,000 (third-party figures) | 12 months minimum reported | No published price; same third-party comparison, 2026-08-28 |
| Tebra (Kareo + PatientPop) | Quote-only; modules reported at $49 to $799 per provider/mo | Onboarding varies by quote | Per-provider licensing; web presence lives in the “Patient Experience + Marketing” module | Their pricing page is a quote form with a feature matrix and no prices (captured 2026-08-28); module figures per Pabau’s Tebra pricing analysis |
| Healthcare marketing agencies | $500 to $2,000/mo (third-party figures) | $5,000 to $15,000 one-time (third-party figures) | 6 to 12 months typical | The custom lane for cosmetic, implant, and DSO work; ranges per the same dental cost comparison |
One caution about the sourcing: the most detailed public numbers for ProSites and Officite come from a competitor’s comparison page, because the platforms themselves publish nothing. We label that plainly and link it so you can judge it yourself. When a vendor’s own pricing page cannot tell you a price, third-party figures and a sales call are all anyone has, and that is part of what you are buying into.
Weigh what “turnkey” means, too. ProSites’ own pricing page advertises 150+ ready-made pages of dental content and a footer trusted-by count of 7,500+ practices. Publishing the same 150 pages as thousands of other practices is not a search strategy; it is camouflage, and Google is good at ignoring camouflage.
What TechTailors charges for the same job
A typical practice site runs about 10 actual pages: home, provider profiles, four to five service pages sharing one layout, new-patient info, about, contact. Under page-type pricing that is roughly 8 billable pages at the Professional plan’s $50/page/month.
| Monthly billing | Annual prepay (10-for-12) | |
|---|---|---|
| Build fee (published rate card, Blueprint $250 credited) | $1,500 | $750 (half waived) |
| Security-baseline setup (small band, one-time) | $750 | $375 (half waived) |
| Subscription ($400/mo) | $4,800 | $4,000 |
| Year-one total | $7,050 | $5,125 |
Plus the Cloudflare Business plan the baseline runs on: about $250 a month, roughly $200 on annual billing, billed by Cloudflare to your own account. Listed here because it is your cost and your account, which is the point.
Now the part the platforms put in a badge. We will not sell you a “HIPAA-compliant website,” because for a marketing site that phrase is mostly a category error: compliance attaches to how PHI is handled, and the correct design is that PHI never touches the marketing site at all. The Professional baseline is that boundary as configuration: intake forms that collect name, contact, and appointment request only, with no symptom checkboxes and no condition dropdowns; anything health-adjacent routed to your EHR portal or a BAA-covered form tool under your own account; no third-party pixels on booking or intake pages regardless of where the tracking-bulletin litigation lands; a per-page script inventory as the audit artifact; breach readiness with the Breach Notification Rule’s 60-day clock at the top of the runbook and your privacy officer in the contact tree; and an annual review that ends in a one-page attestation letter. The configuration is aligned to the HIPAA Security Rule and documented, and the boundary is written down where your compliance officer can cite it. Compute your own numbers in the calculator.
What the premium buys
TechTailors is a premium anti-agency, and against the third-party ProSites figures we are often the cheaper option anyway; where we are not, here is the difference. Your site is hand-coded for one practice, with no theme and none of the 150-page stock library, so every service page is written and designed for you. Performance carries a written guarantee: any page scoring 95 or below in any Lighthouse category on our monthly test is free that month, and our one public client is a healthcare practice whose scores you can pull live. The security work is graded A+ by three independent scanners you can re-run yourself.
It is fully managed so the front desk never has to think about it: design, development, hosting, security, and maintenance are handled, with unlimited content edits for the life of the subscription, new provider bios and hours changes included, security patches that land without a ticket, and automatic technology upgrades at no extra cost. Every month we run a Lighthouse and Core Web Vitals health audit and email you the scores with a plain-language summary of what we worked on. The SLAs are published, we track our own misses and apply most credits to your next invoice without a claim, and hosted add-ons carry a 99.9% uptime SLA with automatic credits. The catalog covers the whole growth path under one roof: blogging on an enterprise-grade CMS, e-commerce, digital advertising, CRO and A/B testing, analytics and ROI reporting, multi-language, site search, and custom integrations, all on the same published rate card and month-to-month after the first year, so adding a service never means adding a vendor.
Local search is the growth lever in this vertical, and it is where the platforms give the least. Every TechTailors build includes on-page SEO, a managed Google Business Profile, NAP citations, LocalBusiness schema, sitemaps, and GEO/AEO work for AI-driven search, included rather than tiered, and the company is founder-led by someone who came up through SEO. “Dentist near me” is won by a fast, original site with a managed profile, not by the thousandth copy of the same turnkey pages. SEO add-ons exist for practices that want to press harder; the foundation ships with every build.
The service model is the opposite of a platform queue: the person who built your site answers when the front desk needs something changed, on a published clock (24 business hours on Professional), and clients text us directly. Custom integrations run $250 one-time per service, wiring your scheduler, reviews tool, or EHR portal link-outs together once instead of renting middleware monthly. Discounts stack: annual prepay is two months free and halves the build and setup fees, bulk pricing takes up to $1,000 off per month as spend grows, and the referral program pays up to $10,000.
Compare the exit terms with the 12-to-24-month lock-ins above. Our Blueprint is a fixed quote whose deliverable is yours to keep whether or not you proceed; the build bills by milestone, so nothing is prepaid; and the 30-day satisfaction guarantee is a written exit from the remaining 11 months if the fit is wrong after Go Live. The exit fee is zero, offboarding is documented before you sign, and the code buy-out is open from day one: want the practice to own the site outright at Go Live? The at-signing cap, $12,000 on a $400/month site, is the price, and it falls to $7,200 after four anniversaries if we stay on as managers instead. The annual review states, in writing, when you should be paying us less. And the accessibility work in every build can pay you back: an eligible small business may qualify for the federal ADA Section 44 credit of up to $5,000 a year (IRS Form 8826), which the calculator estimates; confirm it with your accountant, because an estimate is not tax advice.
Month 13: what you hold
Month 13 is where the comparison bites, not where ownership begins: the accounts are yours from day one, and the buy-out is available at Go Live for practices that want the site outright immediately.
| At month 13 | TechTailors | Typical healthcare-web platform |
|---|---|---|
| Domain and DNS | Your registrar, your Cloudflare zone | Often vendor-managed; transfer varies |
| Hosting account | Yours; we are a removable collaborator | The vendor’s platform |
| Analytics history | Your accounts, exportable free | Vendor dashboards |
| Content | Yours, exportable | Stock dental/medical libraries are licensed, not yours |
| The site code | Buy-out any time; the price drops at every anniversary you stay | Platform-resident; no ownership path |
| Cost to leave | Zero exit fee, documented offboarding | Rebuild, mid-contract if the term says so |
When each option is the right call
ProSites and Officite fit practices that want a dental-specific template with a large stock-content library and are comfortable signing a 12-to-24-month term after a sales call; if that is you, make the call and get the number in writing. Tebra is a practice operating system, not a website vendor; if you are buying the EHR and billing stack anyway, the bundled web presence has real integration logic, and you should evaluate it as software. Bundled newcomers competing on price and no-contract terms are worth a look for budget-first practices; whoever you pick, verify the BAA chain yourself rather than trusting a compliance badge. Agencies make sense for cosmetic, implant, and multi-location groups where the marketing budget is five figures. TechTailors is the right call when you want the marketing site to be an owned asset with the PHI boundary engineered in and documented: owned accounts, published pricing you did not have to sit through a demo to learn, a design and local-SEO position no other practice shares, a script inventory your auditor can read, and a code buy-out whose price falls every year you stay.
Verify us, not our copy
Our one public client site is a healthcare practice: goldmanchiropracticcenter.com is live, built to exactly the form-minimization and no-pixels rules described above, and its PageSpeed results are one click away, the same monthly test behind our Lighthouse guarantee. Our own security posture is graded by three independent scanners at /security. Test us the way you would a lab, without a sales call: run your current site through the website health checker, price your practice in the calculator, or order the free Agency Audit. The full series runs the same math for law firms, CPAs, advisors, and therapists.
Sources
ProSites pricing page (captured 2026-08-28, no published prices) · Tebra pricing page (captured 2026-08-28, quote form, no published prices) · FlashCrafter’s dental website cost comparison (third-party, for the ProSites, Officite, and agency ranges; a competitor’s page, labeled as such) · Pabau’s Tebra pricing analysis (third-party, for the per-provider module range). Screenshots dated and stored in our repository.
Prices verified 2026-08-28; re-checked quarterly.