Frequently asked questions

We'll respond promptly to schedule a free discovery call. During that call we'll explore your business goals, current digital presence, and pain points. From there, we'll recommend a plan and any add-on services that fit your needs and budget, without pressure or upselling.

Yes, and it's published to the dollar; no quote call required. Every build starts with a fixed-fee Blueprint ($250, $750, or $1,500–$2,500 by project size and condition): a scoping engagement whose deliverable is yours to keep and whose fee credits 100% toward your build fee when you proceed within 60 days. The build itself is priced from our public rate card and billed by milestone as the work completes. Commit to annual prepay at signing and half your build fee is waived. Professional and Black Tie plans also carry a one-time security-baseline setup fee by Blueprint band ($750, $1,000, or $1,500), half-waived with annual prepay. See the build-fee FAQ under Pricing & plans for the full breakdown.

The exact timeline depends on your scope and add-ons; your Blueprint states it exactly, before any build work begins. After your Blueprint and design approval, development moves quickly because we're building from our current-generation architecture, not retrofitting legacy code.

All new clients sign a 12-month contract that includes a 30-day satisfaction guarantee, starting at Go Live. If you're not satisfied within the first 30 days, you can exit the remaining 11 months of the contract with no further payment obligation, no penalty, no questions asked. The guarantee is an exit clause, not a refund: the first month's subscription, plus Blueprint and build-fee amounts already earned, are non-refundable because they cover service and labor already provided. We'd rather earn your trust than enforce a contract.

Everything it takes to keep your site fast, secure, and up to date: 24/7 support, unlimited content edits, maintenance for the life of your subscription, monthly Lighthouse and Core Web Vitals health audits emailed to you with the scores and a plain-language summary of what we worked on that month, proactive security patching, Cloudflare edge hosting, and automatic technology upgrades at no extra cost. You focus on your business; we handle the rest.

Every plan includes 24/7 support with unlimited edits and maintenance for the life of your subscription. Response time SLAs depend on your plan: 48-hour for Smart Casual, 24-hour for Professional, and 16-hour for Black Tie and White Tie (with a dedicated account team). You'll have a direct support channel for the fastest response.

Three growth reviews come with every subscription: a day-30 launch review, a day-90 growth review, and an annual review. Each is a short presentation of your own numbers (traffic, rankings, form volume, blog and store activity), plus at most one recommendation for what we'd do next. If the data doesn't argue for anything new, we say so. The annual review also states, in writing, whether you should be paying us less.

Pick one of four plans; each carries its own page rate: $35/page/month on Smart Casual, $50 on Professional, $75 on Black Tie, and custom pricing on White Tie (typically from $100/page). Unique pages (home, about, contact, any one-off layout) bill at your plan's rate each. Page-types (any layout you reuse: service pages, blog posts, product pages, and the like) bill as one page at your plan's rate for up to 25 instances, then per page beyond. Every new site starts at five billable pages. Attach add-on services as you need them; if an add-on requires a higher plan, your plan moves up with it. Plans never require a page count.

Match the plan to your situation. Smart Casual: best fit for small businesses or brick-and-mortar stores with simple needs. Professional: your site handles sensitive client information, or your profession holds you to written security or advertising regulations. Black Tie: suits online businesses or major organizations operating at the regional or national level. White Tie: bespoke engineering beyond the catalog. Fits are guidance, not fences: no business is locked to a plan by industry, and if an add-on needs a higher plan, your plan moves up with it. Add-ons never require a page count. See what practices actually pay for sites like these in our comparisons series.

The managed security baseline, configured and documented before Go Live: encryption everywhere; multi-factor sign-in on every admin surface; access logs you can audit; intake forms that collect only what they must; a signed agreement from every vendor that touches your data; a breach-notification plan with timelines; tracking scripts kept off sensitive pages; and a privacy policy that matches how your site actually works. Professional also includes a Cloudflare Business plan configured and managed under your own account, a 24-hour support SLA instead of 48, and an annual baseline review with a one-page attestation letter. A one-time baseline setup fee applies by Blueprint band ($750, $1,000, or $1,500), half-waived with annual prepay.

Once a year, on your anniversary, we re-verify every control in your security baseline against your live site and current requirements, fix anything that has drifted, and hand you a one-page attestation letter you can give an insurer, a regulator, or your own compliance file. It arrives alongside the annual growth review, is included on Professional and Black Tie plans, and there is nothing to schedule and nothing extra to pay.

Yes, every year, in writing. At your annual review we look at whether your plan is still the right one, whether every add-on is still earning its place, and whether you are paying for pages you no longer need. If the answer is that you should be paying us less, we say so and move you down at your anniversary. No fee, no penalty, no talking you out of it. The review is included on every plan.

Yes: five billable pages at every plan, so the smallest subscription is $175/month at Smart Casual, $250 at Professional, and $375 at Black Tie. Unique pages and page-type layouts both count toward the five: a blog counts as two (overview + posts), and a starter storefront counts as five commerce layouts on its own. Paid add-on services (SEO, Digital Advertising, managed Blogging plans, and the like) never count toward the minimum and never trigger it. If you start smaller than five, the difference is held as pages in reserve you can claim anytime, without raising your bill until all five are in use. Clients who signed before the minimum was introduced keep their original terms.

All new clients sign a one-time, 12-month contract that includes a 30-day satisfaction guarantee: if you're not satisfied within the first 30 days, you can exit the remaining 11 months of the contract with no further payment obligation, no penalty, no questions asked. The guarantee is an exit clause, not a refund: the first month's subscription, plus Blueprint and build-fee amounts already earned, are non-refundable because they cover service and labor already provided. The contract covers your website plan and any add-on services. There are no renewal contracts; after the initial term, you continue month-to-month.

All discounts stack on top of each other. Bulk discounts save $250/month for every $2,500/month you spend (up to $1,000/month at $10,000/month). Annual prepay lets you pay for 10 months and get 12: two months free, a 16.7% discount. Referral rewards earn you 50% of your referral's monthly fees for 3 months as a credit off your invoice (up to $10,000/referral), applied after they stay 6 months.

Cancelled add-ons are disabled, and any related website pages may be locked. If you reactivate an add-on more than 6 months after cancellation, a reactivation fee equal to 100% of the last invoiced monthly cost applies (per your 12-month contract, Section 4.4). If you reactivate within 6 months, there's no fee. Locked pages can be unlocked at your plan's page rate, or all unlock for free if you re-upgrade to your previous plan.

Every new build carries them, at every size, and every number is published. It works in three stages. First, a fixed-fee Blueprint ($250 for builds up to 10 pages with no existing-site audit, $750 for 11–25 pages or a light audit, $1,500–$2,500 for 26+ pages, integration-heavy scopes, or broken-site audits) produces your sitemap, scope document, integration inventory, remediation audit, timeline, and an exact build quote. The deliverable is yours to keep whether or not you proceed, and 100% of the fee credits toward your build fee when you sign within 60 days. Second, the build fee comes from our public rate card: $150 per page and standard layout, $400 per bespoke layout, $250 per standard integration, and $175/hr for complex integrations, remediation, and migrations (estimated in your Blueprint; the quote you approve is the price), and your Build SOW states the exact total. Third, you pay by milestone on the balance net of your Blueprint credit: $2,500 or less splits 50/50 (signing / staging approval), larger builds run 40/30/30 (signing / design approval / staging approval), and builds over $10,000 or six weeks bill monthly on completed work. Each installment is earned as its stage completes and is non-refundable once earned: it pays for work already performed. Commit to annual prepay (pay for 10 months, get 12) at signing and half your build fee is waived, with your Blueprint credit still applied in full. Separately, Professional and Black Tie plans carry a one-time security-baseline setup fee by Blueprint band ($750, $1,000, or $1,500), half-waived with annual prepay; Smart Casual carries no setup fee. Choose Professional or Black Tie later, at your annual review or any plan change, and the setup bills once at that point, when we configure the baseline. It is never billed twice. Two boundaries: the 30-day satisfaction guarantee starts at Go Live and exits the remaining 11 months of your subscription, but never refunds work already delivered; and add-ons added later (Search, Multi-Language, E-Commerce Pro, CRO, or any other) never trigger a Blueprint or build fee, regardless of plan or page count.

Yes, but generously, and blogs and stores each work a little differently. A blog is built from two page-types (the overview and the post layout) and twice your plan's page rate covers both, with your first 25 posts included: $70/month on Smart Casual, $100 on Professional, $150 on Black Tie. Past 25, each additional post bills at your plan's page rate unless a Blogging plan is active; Starter and above replace the blog's page math entirely, and Starter pays for itself from post 32 on Smart Casual, 30 on Professional, 28 on Black Tie. A storefront is built from the commerce page-types: the T0 micro-store at five times your plan's page rate ($175/$250/$375) absorbs all five, with your first 25 products included. Past 25, each additional product bills at your plan's page rate on T0 until the Starter ladder takes over (T1 becomes the better deal at 35 products on Smart Casual, 31 on Professional, 27 on Black Tie; on Starter and above products never bill per-page). Small content sites stay affordable; genuine volume rides the matching add-on.

Yes. All your data is fully exportable at no extra cost, and service accounts transfer directly to you if you leave. We also offer a lump-sum buy-out option so you can own the source code outright. Your offboarding is seamless: your trust matters more than a contract.

The buy-out lets you own the source code outright, any time. The price is your annual page-plan cost times a multiplier: 2× on Smart Casual and 2.5× on Professional and Black Tie at signing. At every anniversary you stay, the multiplier drops by a quarter point, down to a floor of 1.25× on Smart Casual (from your third anniversary) and 1.5× on Professional and Black Tie (from your fourth). Rounded down to the nearest hundred; add-on services are not part of the formula. A Professional-plan client paying $12,000 a year would pay $30,000 at signing, $27,000 after the first anniversary, $24,000 after the second, $21,000 after the third, and $18,000 from the fourth on. Buying on day one is always the cheapest way to own the code; staying makes it cheaper to own later while you keep every service in the meantime. The anniversary price applies while your account is in good standing, and a buy-out ends the subscription by default. You are welcome to return later, and we sync your site to our latest standards for free if you do.

All your data is fully exportable at no extra cost. Service accounts (blogging, e-commerce, analytics, etc.) transfer directly to you. If you don't want to assume ownership of certain accounts, we can cancel them on your behalf. We make offboarding seamless: your trust matters more than a contract.

We make it easy. Service accounts transfer directly to you, all data exports are free, and we document your offboarding plan before you even become a client. You can also purchase full code ownership via our lump-sum buy-out: 2× your annual page-plan cost on Smart Casual and 2.5× on Professional and Black Tie at signing, dropping a quarter point at each anniversary to floors of 1.25× and 1.5×, rounded down to the nearest hundred. If you ever come back, we'll sync your site to our latest standards for free.