Cancelled an add-on? Downgraded a tier and locked some pages? Here’s exactly what reactivating each one costs — nothing buried, nothing discretionary, every number pulled straight from your 12-month Services Agreement.
The fee matrix
Five scenarios. Five outcomes. Every other section on this page expands one row.
| Scenario | One-time fee | Recurring fee | Contract reference |
|---|---|---|---|
| Reactivate add-on within 6 months of cancellation | $0 | Current Monthly Subscription Fee for that add-on | Section 4.4 (b) |
| Reactivate add-on after 6+ months | 100% of last invoiced monthly cost | Current Monthly Subscription Fee for that add-on | Section 4.4 (a); Exhibit B (1) |
| Unlock locked pages standalone (no tier upgrade) | $0 | $25 per locked page per month or bundled rate per SOW | Section 4.3 (b); Exhibit B (2) |
| Upgrade back to previous tier (same or higher page count) | $0 | Previous tier’s Monthly Subscription Fee — locked pages included free | Section 4.3 (c); Exhibit B (2)(d) |
| Reactivation involves out-of-scope work (data migration, etc.) | $150/hour Improvement Fee or fixed SOW | None (one-time) | Section 3.5 |
Every figure above is drawn from the executed 12-month Services Agreement. If your signed copy differs, your signed copy controls. Reach out and we’ll reconcile.
Add-on reactivation
Cancel an add-on today, change your mind tomorrow — no fee, just pay the current monthly rate. Wait a year? The fee covers the cost of reseating the service.
$0 one-time
You pay only the then-current Monthly Subscription Fee for the add-on. We treat this as a resumption of an active relationship, not a re-engagement.
The 6-month window starts on the effective date of cancellation listed on your final invoice. If your last billed month was March, you have until end of September to come back fee-free.
100% of last invoiced monthly cost
The Reactivation Fee equals the last full monthly fee that was invoiced for the add-on before cancellation — charged once, in addition to the current Monthly Subscription Fee going forward.
Why: after 6 months, reseating an add-on means reconfiguring vendor accounts, restoring historical data context, and re-integrating with the live site. The Reactivation Fee covers that one-time labor.
Per Section 4.4, reactivation applies to the same add-on service or its direct successor. If we’ve since renamed or restructured an add-on without changing its essential function, your reactivation eligibility carries forward.
If we’ve discontinued the add-on entirely with no successor, reactivation is not available — you would subscribe to the closest current offering at present pricing with no historical credit.
Yes. Per Exhibit B Section 1, the Reactivation Fee is calculated per add-on and summed. If you reactivate SEO Pro (last invoiced at $2,000/month) and Advanced Analytics (last invoiced at $1,000/month) after 7 months, your total Reactivation Fee is 100% × ($2,000 + $1,000) = $3,000, plus the current monthly fees for both add-ons going forward.
The one-time Reactivation Fee uses the last invoiced cost — what you actually paid before cancelling. The recurring Monthly Subscription Fee uses current pricing as it appears on our Pricing page or in your Add-On Service Order at the time of reactivation. Old pricing does not grandfather forward.
Locked pages
Downgrade your plan and you keep your pages — they don’t get deleted. The ones outside your new tier’s page count get locked instead.
Per Section 4.2, request a downgrade in writing at least 30 days before the change. The new tier takes effect at the end of the then-current monthly billing cycle.
We work with you in good faith to decide which pages to lock. Locked Pages stay in storage — we don’t delete them — but are disabled from public access or further editing.
Two options. Standalone unlock: $25 per page per month recurring, or a bundled monthly rate documented in your SOW. Re-upgrade unlock: return to your previous tier at the same or higher page count, and all locked pages unlock automatically at no additional fee.
From Exhibit B (2)(c): a client downgrades from 80 to 40 pages, producing 40 Locked Pages. To unlock all 40 standalone, the monthly cost is either:
If the same client later upgrades back to the 80-page tier, all 40 pages unlock at no additional fee — the previous tier’s subscription fee covers them.
What this is not
The onboarding deposit (Enterprise tier or 40+ page builds only) is a one-time charge for design and development work performed before your subscription begins. It applies only to your initial site build. Reactivating an add-on or unlocking pages never triggers a new onboarding deposit, regardless of tier.
If your 12-month contract ended and you didn’t renew — that’s not reactivation either. That’s a new engagement, scoped fresh from current pricing and current tiers. Returning clients keep their data and accounts (per the offboarding policy) but enter a new Initial Term.
The lump-sum buy-out is a separate, optional purchase of source code ownership at the end of the subscription (per Section 7.6). It doesn’t include reactivation rights — buying the code out and later wanting back in is a fresh engagement.
Worked examples
A Scale-tier client cancelled SEO Pro ($2,000/month) in April. In August (4 months later), they want it back.
An Enterprise-tier client cancelled SEO Pro ($2,000/month last invoiced) and Advanced Analytics ($1,000/month last invoiced) in March. Fifteen months later, they want both back. (Contract Exhibit B Section 1 worked example.)
A client downgraded from an 80-page Enterprise tier to a 40-page Scale tier. Forty pages were locked. Six months later they want them back.
Path 2 is almost always cheaper if the client wants more than ~20 pages back, because the Enterprise tier’s subscription fee already prices in the full page count. The matrix we walk through with returning clients calculates both side-by-side.
Anti-abuse clause
The page-locking and reactivation framework exists for one reason: protecting the operational integrity of every active client’s service. When add-ons or pages cycle in and out repeatedly, the cost of reseating vendor accounts, restoring data integrity, and re-integrating with the live site falls on the same engineering team that maintains every other site we host. Section 4.5 of the Services Agreement codifies this directly:
“Client shall not intentionally exploit the modular model to circumvent ongoing payment for Services that remain operationally burdensome for Company to maintain.”
In practice, this means we’ll happily welcome you back at any point with the published fees above. We just reserve the right to decline reactivation patterns that look like they’re designed to avoid the cost of ongoing service.
FAQ
We’ll calculate your exact total — including current pricing on the add-on — before you commit. No reactivation has ever been a surprise.