SEO Add-On
Search visibility that compounds. SEO Starter is a flat $500/mo. of recon: keyword tracking, local and AI-search visibility, and backlink and competitor monitoring. On-page foundations ship free in every build.
How It Works
TechTailors SEO is one subscription with two levels. Every site we build already ships search- and AI-ready: semantic HTML, structured data, sitemaps, Core Web Vitals, a managed Google Business Profile, and consistent NAP, all free. SEO is the ongoing layer on top of that foundation.
Start with Starter for tracking, local and AI-search visibility, and monitoring on every website tier. Step up to Pro for hands-on keyword, content, and backlink management with a dedicated strategist. Same data, same site, so you move up whenever you're ready. Pair either with Digital Advertising for paid reach or ROI Reporting to measure the impact.
Applicable Website Tiers
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Launch Required
1 – 25 pages · $25/page/mo.
Starting at $25/mo.
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Scale
26 – 79 pages · $25/page/mo.
Starting at $650/mo.
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Enterprise
80+ pages · $25/page/mo.
Starting at $2,000/mo.
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Custom
Tailored scope · Custom pricing
Let's talk.
SEO Starter — recon & early warning
$500/month flat, on every website tier. Starter is the see-it layer: it tracks how you're doing across regular search, local search, and the AI answer engines, and surfaces exactly where to push next. You can collaborate with us on the work, or step up to Pro and have us fully manage it for you.
Starter Features
- Keyword tracking: Track up to 25 keywordsTerms and phrases you want to rank for in search results with monthly, easy-to-read ranking reports.
- Search Console monitoring: We connect Google Search Console and watch the data that actually drives decisions: the queries bringing you impressions, where your click-through rate is leaking, which pages are slipping, and any coverage or indexing errors Google flags. Full visitor-behavior analytics live in the Advanced Analytics add-on.Google hands every site owner this data for free, and almost nobody reads it. It tells you the exact phrases people typed to find you — including ones you never thought to target. We turn that into next month’s moves instead of letting it sit untouched in a dashboard.Google hands every site owner this data for free, and almost nobody reads it. It tells you the exact phrases people typed to find you — including ones you never thought to target. We turn that into next month’s moves instead of letting it sit untouched in a dashboard.
- Competitor monitoring: See which keywords your top competitors rank for, how their positions shift month to month, and where they overlap with yours.
- Backlink monitoring: Each month we track your backlinkLinks from other websites pointing to yours — a primary signal of authority and trust profile: new links you’ve earned, links you’ve lost, and any toxic or spammy ones worth disavowing before they drag you down. Active link building is an SEO Pro service; Starter keeps watch so your hard-won authority never erodes unnoticed.A competitor’s shady SEO vendor can aim a wave of spam links at your site, or a page that linked to you can quietly drop the link in a redesign. Either one moves your rankings. Catching it the month it happens is the difference between a quick disavow and a mystery slump you spot a quarter too late.A competitor’s shady SEO vendor can aim a wave of spam links at your site, or a page that linked to you can quietly drop the link in a redesign. Either one moves your rankings. Catching it the month it happens is the difference between a quick disavow and a mystery slump you spot a quarter too late.
- Ranking & indexation drift alerts: Between monthly reports we watch for sudden drops: a keyword that falls off page one, a page that drops out of Google’s index, or a deploy that quietly breaks something search engines rely on. You hear about it from us, not from a slow sales month.Most ranking damage is silent. A page gets accidentally set to “noindex,” a redirect breaks, an algorithm update reshuffles your niche — and nothing tells you until the leads dry up. Early warning turns a would-be disaster into a same-week fix.Most ranking damage is silent. A page gets accidentally set to “noindex,” a redirect breaks, an algorithm update reshuffles your niche — and nothing tells you until the leads dry up. Early warning turns a would-be disaster into a same-week fix.
- Striking-distance opportunities: Every month we surface the keywords sitting just off page one (positions 11–20) where a small push pays off fastest, and flag pages quietly competing with each other for the same term. You always know the highest-leverage next move, whether you make it yourself or hand it to SEO Pro.The keywords already ranking on page two are your cheapest wins — Google already trusts those pages, they just need a nudge. Lifting a #14 to a #8 is far easier than chasing a brand-new keyword from nothing. We point you at the nudges first.The keywords already ranking on page two are your cheapest wins — Google already trusts those pages, they just need a nudge. Lifting a #14 to a #8 is far easier than chasing a brand-new keyword from nothing. We point you at the nudges first.
- Content suggestions: Each month we flag blog topics and page updates worth pursuing, grounded in real search data. You decide what to act on.
- Enhanced local SEO: Map-pack rank tracking across your service area, review monitoring with request prompts, ongoing Google Business Profile posts and optimization, and citation building beyond the NAP basics already in your build.The local pack — the three businesses pinned on the map above the regular results — is where local intent converts. Your build already ships a managed Google Business Profile and clean NAP; Starter is what keeps you climbing in it month over month with fresh posts, new reviews, and citations your competitors aren’t bothering with.The local pack — the three businesses pinned on the map above the regular results — is where local intent converts. Your build already ships a managed Google Business Profile and clean NAP; Starter is what keeps you climbing in it month over month with fresh posts, new reviews, and citations your competitors aren’t bothering with.
- AI search optimization (GEOGenerative Engine Optimization — getting your business surfaced and cited inside AI-generated answers): Get named in AI answers across ChatGPT, Claude, Google AI Overviews, Perplexity, and Bing Copilot. We track where you’re cited, keep AI crawlers able to read you (your build ships llms.txtA plain-text file that tells AI engines what your site is about and which pages to read and AI-friendly structure), and build the entity and schema signals AI engines trust — with a monthly AI-search report.More buying journeys start inside an AI answer now instead of a list of blue links. If ChatGPT and Google’s AI Overviews don’t know you exist, you’re invisible to that traffic no matter how well you rank the old way. The technical groundwork ships free in your build; this is the ongoing work of getting named in the answer.More buying journeys start inside an AI answer now instead of a list of blue links. If ChatGPT and Google’s AI Overviews don’t know you exist, you’re invisible to that traffic no matter how well you rank the old way. The technical groundwork ships free in your build; this is the ongoing work of getting named in the answer.
- Answer-engine optimization (AEOAnswer Engine Optimization — winning featured snippets, People Also Ask, and voice results): Target featured snippets, People Also Ask, and voice and question queries with structured, quotable answers, so you win the zero-click moments instead of just the blue link.
Starter Pricing
Flat rate $500/mo. $500/mo. flat. Up to 25 tracked keywords included.
Starter keyword pricing
Your plan includes 25 keywords. Drag the slider to see what extras cost at $5/keyword.
View full breakdown
| Bracket | Qty | Rate | Cost |
|---|---|---|---|
| 1–200 | 50 | $5/kw | $250 |
| Keyword total | $250 | ||
Need more than 200 extra keywords? SEO Pro supports up to 1,000 with volume bracket discounts, plus managed page optimization.
How Starter Rolls Out
Step 1
Keyword Baseline & Tracking Setup
We pick up to 25 keywords aligned with your business goals, configure rank tracking, and baseline where you stand today. Your build already ships a managed Google Business Profile and consistent NAP, so Starter builds on that foundation rather than rebuilding it.
Step 2
Local & AI Visibility Setup
We connect Google Search Console and your business profiles, baseline your local map-pack standing and your visibility in AI answers (ChatGPT, Google AI Overviews, Perplexity), and confirm the schema and llms.txt that ship free with your build are feeding those engines.
Step 3
First Monthly Report
Within the first reporting cycle you receive a baseline ranking report, a competitor positioning snapshot, and your first batch of content suggestions grounded in actual search data.
Step 4
Ongoing Monthly Cycle
Each month after: refreshed rankings, Search Console and backlink monitoring, local and AI-answer visibility checks, review and ranking-drift alerts, competitor deltas, and a fresh round of content and striking-distance opportunities you can act on yourself or hand to Pro.
This add-on, like every TechTailors add-on, begins billing once we start implementing this add-on into your website — see pricing FAQs for details on how billing and onboarding work.
TechTailors SEO Starter vs. DIY SEO Tools
TechTailors SEO Starter
- Managed service with expert setup and monitoring
- Enhanced local SEO: map-pack tracking, reviews, and GBP posts
- Competitor monitoring with actionable insights
- Transparent, monthly reporting
- Integrated with your TechTailors site for faster implementation
- Available on all website tiers — no minimum tier required
- AI-search (GEO) and local map-pack tracking included, not a four-figure premium tier
DIY SEO Tools
- DIY tools require you to learn complex SEO techniques
- Time-consuming setup, monitoring, and optimization
- Steep learning curve with frequent algorithm changes
- No dedicated support — you're on your own
- Generic recommendations disconnected from your actual codebase
- Freelance SEO consultants charge $1,000–$3,000/mo. with limited scope and no tool access
TechTailors
- Setup fee $0 upfront
- Monthly service $500/mo
- Tools & monitoring Included
- When billing starts When we start setup work
- Onboarding deposit $0
- Hidden fees $0
Year 1 Total $6,000/yr
Traditional
- Avg agency retainer (Ahrefs 439-survey) $3,209/mo
- WebFX entry SEO tier $1,500/mo
- SmartSites entry tier $2,000+/mo
- AI/GEO sold as a separate premium tier $2,500/mo + $2,500 setup
- Freelance consultant $1,000–$3,000/mo
- SEO tools & subscriptions (typical client-paid) $300+/mo
Year 1 Total $24,000–$50,000+/yr
SEO Pro — going on the offensive
From $2,500/month. Pro is the hands-on tier: a dedicated strategist works inside your codebase. Everything in Starter carries over, plus the active work that compounds rankings.
Pro Features
- Everything in SEO Starter, Plus: Business listings, content suggestions, and competitor monitoring carry over — with hands-on management, active monthly optimization, and a dedicated strategist working inside your codebase.
- 125 Tracked Keywords & 80 Managed Pages: Monthly review, ranking reports, and concrete next-step recommendations for every keyword. You see what changed and what to do about it.
- Quarterly Strategy Audits: Every quarter we step back from the day-to-day and audit your full SEO position — market shifts, algorithm changes, competitor moves, and whether your roadmap still points in the right direction.
- Competitor Deep-Dives: Monthly analysis of your top competitors' keywords, content angles, backlink sources, and ranking changes. You'll see what's working for them and where you have room to overtake them.
- Legal & Compliance Pages: Creation and ongoing maintenance of Terms of Use, Privacy Policy, GDPRGeneral Data Protection Regulation - EU privacy law protecting personal data, and CCPACalifornia Consumer Privacy Act - California privacy law giving consumers control over personal data pages — keeping you compliant while earning trust signals that search engines reward.
- EEATExperience, Expertise, Authoritativeness, Trustworthiness - Google's quality guidelines for evaluating content-Optimized Content Strategy: We build your content plan around Google's quality guidelines. That means showing your expertise through original content, earning authority with real backlinks and citations, and making sure every page reflects first-hand experience with the topic.And we mark up your published articles for voice search — when someone asks Google Assistant, Alexa, or Siri a question your content answers, your site is eligible to be read aloud as the response. Most blog posts in your industry aren’t built this way; yours will be.And we mark up your published articles for voice search — when someone asks Google Assistant, Alexa, or Siri a question your content answers, your site is eligible to be read aloud as the response. Most blog posts in your industry aren’t built this way; yours will be.
- Schema Markup & SERPSearch Engine Results Page - the page displayed by search engines in response to a query Optimization: We implement and maintain JSON-LDJavaScript Object Notation for Linked Data - structured data format that helps search engines understand your content structured data so your pages appear as rich results — FAQs, product details, review snippets, business info, and breadcrumb navigation (e.g. Home › Services › SEO Pro) instead of raw URLs.We add more than 30 distinct types of structured data to every site we build — most agencies ship zero.We add more than 30 distinct types of structured data to every site we build — most agencies ship zero. We review your schema each month and update it as Google's guidelines evolve.
- Core Web VitalsCore Web Vitals - Google's metrics for page experience: Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift Monitoring: We track your LCPLargest Contentful Paint - measures loading performance, INPInteraction to Next Paint - measures responsiveness, and CLSCumulative Layout Shift - measures visual stability scores and flag regressions before they hurt your rankings. When scores slip, we diagnose what caused it and fix it.
- Internal Linking & Topic Clusters: We build topic cluster roadmaps that structure your site for both users and search engines, then add and adjust internal links as your content grows.
- Content Gap Analysis: Systematic review of the keywords, topics, and content your competitors rank for that you don't. We identify the gaps and prioritize which ones are worth closing based on traffic potential and difficulty.
- White-Hat Backlink Building: Monthly link-building outreach through HAROHelp a Reporter Out - a platform connecting journalists with expert sources for backlink opportunities, SkyscraperCreating content that improves on top-ranking articles to earn backlinks from sites linking to the originals campaigns, and our network of industry contacts. Every link is vetted — no paid links, no link farms.
- Active Monthly Management: 24/7 automated scanning catches issues early. Each month you get a customized SEO roadmap update, link-building progress report, and ROI analysis tying rank and traffic changes directly to the work we did — so you can see exactly what's moving the needle.
Pro Pricing
Starting at $2,500/mo. 125 tracked keywords and 80 managed pages included. Step ladder pricing scales with your growth.
- Pro Base $2,500/mo. 125 keywords, 80 managed pages. Ideal for growing SMBs.
- Growing SMB $3,500/mo. ~200 keywords, ~90 pages. For businesses scaling organic traffic.
- Established SMB $4,500/mo. ~300 keywords, ~100 pages. For competitive niches.
- Mid-Market $6,000/mo. ~400 keywords, ~120 pages. Multi-location or high-competition.
- Large Mid-Market $7,500/mo. ~500 keywords, ~150 pages. Regional or national reach.
- Pre-Enterprise $10,000/mo. ~600+ keywords, ~175 pages. Complex SEO programs.
- Enterprise $12,500/mo. 750 keywords, 200 managed pages, dedicated strategist. For 600K+ visitors, 500+ pages, or multi-language.
Pro keyword & page pricing
Your plan includes 125 keywords and 80 managed pages. Drag the sliders to see how marginal brackets keep costs down as you scale.
A flat $7.50/kw rate would cost $2,250. Marginal brackets save you $500/mo.
View full breakdown
| Bracket | Qty | Rate | Cost |
|---|---|---|---|
| 1–200 | 200 | $5/kw | $1,000 |
| 201–500 | 100 | $7.50/kw | $750 |
| Keyword total | $1,750 | ||
| Bracket | Qty | Rate | Cost |
|---|---|---|---|
| 1–25 | 25 | $20/pg | $500 |
| 26–75 | 15 | $30/pg | $450 |
| Page total | $950 | ||
How Pro Rolls Out
Step 1
SEO Audit & Baseline
We run a comprehensive technical audit, establish keyword baselines, and analyze your competitive landscape.
Step 2
Strategy & Roadmap
We deliver a customized SEO roadmap with prioritized optimizations, content gap analysis, and topic cluster plans.
Step 3
Execution & Link Building
Monthly on-page optimizations, content updates, structured data rollouts, and white-hat backlink outreach.
Step 4
Reporting & Iteration
Monthly performance reports with ROI analysis on rank, traffic, and conversion changes — refining strategy each cycle.
This add-on, like every TechTailors add-on, begins billing once we start implementing this add-on into your website — see pricing FAQs for details on how billing and onboarding work.
TechTailors SEO Pro vs. DIY SEO Tools
TechTailors SEO Pro
- Fully managed service — expert strategy, execution, and monthly optimization
- Custom approach tailored to your industry, competition, and goals
- 125 tracked keywords + 80 managed pages included from day one
- White-hat backlink building and EEAT-optimized content strategy
- Integrated with your TechTailors site for faster implementation
- Transparent monthly reporting with ROI analysis on every change
DIY SEO Tools
- DIY tools require you to learn complex, ever-changing SEO techniques
- Hiring an in-house SEO specialist costs $50K–$70K/yr before tools and benefits
- Generic tool recommendations are disconnected from your actual codebase
- No dedicated support — algorithm changes leave you scrambling alone
- Top-tier SEO consultants charge $3K–$5K per page with no ongoing commitment
TechTailors
- Setup fee $0 upfront
- Monthly service From $2,500/mo
- Expert team & tools Included
- When billing starts When we start setup work
- Onboarding deposit $0
- Hidden fees $0
Year 1 Total Starting at $30,000/yr
Traditional
- Avg agency retainer (Ahrefs 439-survey) $3,209/mo
- WebFX standard SEO entry $1,500/mo
- WebFX enterprise SEO tier $12,550–$23,750/mo
- Tripledart enterprise baseline $11,500–$21,500/mo
- Tools & subscriptions (typical client-paid) $3,000+/yr
Year 1 Total $41,000–$285,000+/yr
Industry Benchmarks
SEO Starter plays in the SMB market, where most small-business search budgets actually live and on-page foundations already come free in your build. This is the recon tier: it tracks your rankings, local pack, AI answers, and competitors, then hands you the moves worth making each month.
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Ahrefs (continually re-cited through 2026) Survey of 439 SEO providers found the most common SMB retainer band is $501–$1,000/mo, the average agency retainer is $3,209/mo, and 63% of businesses spend $500–$5,000/mo on SEO.
Manually verified each respondent's website.
Ahrefs SEO Pricing Survey — opens in a new tab -
Clutch
Clutch Digital Marketing Pricing Guide — opens in a new tabMarketplace data from 106,043 digital marketing companies — the largest dataset of its kind. SEO hourly rates typically run $100–$149/hr; broad digital marketing retainers run $5,000–$50,000/mo.
SEO Pro plays in the agency and enterprise market, where SEO becomes a real budget line and the work gets hands-on. This is where Starter's intel turns into action: a dedicated strategist running your content, links, and technical optimization month over month.
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Digital Elevator
Digital Elevator SEO Pricing Guide 2026 — opens in a new tabTriangulated against Ahrefs and Search Engine Journal data — confirms the average SEO cost is $2,917/mo, with ~33% of businesses paying $1,000–$5,000/mo.
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WebFX
WebFX Enterprise SEO Pricing — opens in a new tabThree named enterprise SEO tiers from one of the largest U.S. digital agencies (750+ SEO specialists): Silver $12,550, Gold $16,750, Platinum $23,750/mo.
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