CRO & A/B Testing Add-On
We design the A/B and multivariate tests, set them up, report every result and roll out the winners. The testing tool runs in a VWO account you own.
From $3,000 a month
Experiments that find what converts
From copy tweaks to full-funnel experiments, our CROConversion Rate Optimization: improving the percentage of visitors who take desired actions add-on tests what moves your numbers: sales, signups or whatever else you measure. We plan the experiments, run them and act on the data, so the gains compound.
CRO & A/B Testing requires VWO Pro or above in an account you own (Enterprise encouraged) as a Mandatory Minimum Vendor ConfigurationMandatory Minimum Vendor Configuration: the minimum vendor plan required for TechTailors to deliver the advertised SLA and feature set. SLA guarantees are conditional on maintaining this configuration., plus any analytics tools your testing program needs.
From Tier 3 (300K–600K visitors, 5–6 tests) up, we strongly recommend VWO Enterprise for advanced targeting, server-side testing, session recordings and heatmaps: VWO Pro may hit performance limits at that traffic. VWO quotes Enterprise pricing itself, and we’ll help you weigh it during onboarding.
$1,000 once, any plan
Start with a one-time CRO Audit
Every plan can buy the CRO Audit: a flat $1,000 conversion review, one time, with no testing platform required.
- Heuristic review: Your pages, checked against established usability frameworks.
- Funnel mapping: From landing page to conversion.
- A prioritized fix list: Recommendations your unlimited edits can act on right away.
Continuous A/B testing needs traffic most small sites don’t have yet: on a low-traffic page, a statistically honest test can take months to conclude. Once yours can support testing, any plan can add the retainer, and the audit’s findings become its first hypotheses. Your plan sets the support response time: 48 hours on Smart Casual, 24 on Professional, 16 on Black Tie.
Reviewed monthly or bi-weekly
What the retainer covers
Experiments
- Experiment design: We find high-impact test opportunities, write clear hypotheses and design A/B or multivariateA/B testing compares two versions; multivariate tests multiple variations at once experiments that show what drives conversions.The wrong A/B test wastes 2–4 weeks and tells you nothing. The right one isolates a single decision moment (button copy, form field order, image or no image), so you can pin the result on the one variable you changed. That’s the difference between “we ran a test” and “we learned something.”The wrong A/B test wastes 2–4 weeks and tells you nothing. The right one isolates a single decision moment (button copy, form field order, image or no image), so you can pin the result on the one variable you changed. That’s the difference between “we ran a test” and “we learned something.”
- Hands-on implementation: We work with your developers, or manage every change end to end if you’re a full-service client, so each test is set up accurately.
- Analytics included: Built-in analytics and a managed testing workflow that plug into your other TechTailors services, with no extra tools needed to start.
Results
- A report on every result: Win, loss or inconclusive, you hear about each outcome, with the why behind it and the next steps we propose.
- Continuous optimization: Each review period, set by your tier, we revise your CRO roadmap: winning variants roll out site-wide, new experiments are queued by priority, and tests that underperform pivot or end.
- A fast pause if a test breaks: Whatever your plan, we pause the test as soon as we spot the problem or you tell us, and your original page comes straight back.
Every plan
Four tiers, set by your traffic or revenue
Starting at $3,000 a month
We place you in a tier automatically, by a 3-month rolling average of your monthly visitors or revenue, so the service keeps pace with your growth. Each tier is $1,500 more than the one below.
- Tier 1: Up to 150K visitors or $75K revenue. Monthly reviews, up to 2 tests at once. $3,000 a month
- Tier 2: 150K–300K visitors or $75K–$200K revenue. Monthly reviews, 3–4 tests at once. $4,500 a month
- Tier 3: 300K–600K visitors or $200K–$500K revenue. Bi-weekly reviews, 5–6 tests at once. $6,000 a month
- Tier 4: Over 600K visitors or $500K+ revenue. Bi-weekly reviews, 7–8 tests at once. $7,500 a month
Each tier caps how many tests run at once, to keep them realistic and manageable, and sets how often we send updates on results, suggestions and next steps. Pair it with Analytics & Tracking and save $500 a month.
Which plans carry it
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Smart Casual , Minimum plan
$50 per page, per month
Best fit for small businesses or brick-and-mortar stores with simple needs.
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Professional
$75 per page, per month
Your site handles sensitive data, or your profession holds you to strict regulations.
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Black Tie
$100 per page, per month
Suits online businesses or major organizations operating at the regional or national level.
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White Tie
Typically from $125 + per page, per month
Bespoke engineering beyond the catalog.
Available under our Custom Solutions plan only. This is not available as an Alterations option.
This add-on, like every TechTailors add-on, begins billing once we start implementing this add-on into your website: see pricing FAQs for details on how billing and onboarding work.
For comparison
What CRO costs elsewhere
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2.5%
The average landing page conversion rate across 100,000+ sites; the top 10% reach 4.6%
VWO , opens in a new tab -
$5,000–$10,000
A month for a mid-tier CRO agency retainer
ClicksGeek , opens in a new tab -
$1,500–$31,000
A month across CRO services, from lead-based to enterprise
Tenet , opens in a new tab
Our ladder runs $3,000 to $7,500 a month: it starts where ClicksGeek’s entry tier starts and tops out inside its mid-tier. The VWO license stays in your account, so we never mark up the testing tool.
Every study we cite, in the TechTailors citation library
How TechTailors compares The pros and cons, and a first-year cost next to agency and specialist retainers.
TechTailors CRO vs. Alternatives
TechTailors CRO
- A/B and multivariate testing with measurable, data-driven ROI
- Timeliness SLA: a $500 credit when we miss a deadline
- Scales from 150K to 600K+ visitors, with up to 8 tests at once
- From $3,000 a month, below the $7,500 to $20K+ monthly minimums of specialist CRO firms
- Basic analytics and a managed workflow included, with no extra tool costs
- Plugs into the TechTailors add-ons you already have
Alternatives
- A full-time CRO manager: $80K–$120K a year in salary, plus $30K+ in benefits and tools
- Specialist CRO retainers: $7,500–$35K a month, 100K+ visitor floors
- Full-service agency CRO retainers: $1.5K–$10K a month
- Senior independent CRO consultants: $5K–$8K a month, $200–$500 an hour
- Most alternatives offer no performance guarantees or SLAs
TechTailors
- Setup fee $0
- Monthly service (Tier 1) From $3,000/mo
- Analytics & testing workflow Included
- When billing starts When we start setup work
- Blueprint / build fee $0
- Hidden fees $0
Traditional
- Full-service agency, entry CRO tier $1,500/mo
- Mid-tier agency CRO (ClicksGeek) $5K–$10K/mo
- Top-tier agency CRO (ClicksGeek) $15K–$20K/mo
- Specialist CRO firm $7,500+/mo
- VWO platform license (typical client-paid) $500–$2,000+/mo
Five steps
How we run your tests
Set goals and baselines
Plan and launch tests
Watch each test
Report and roll out
Revisit the roadmap
Price your site before you talk to anyone.
See your exact monthly price, then talk to us when you’re ready.
Start Your Build