Frequently asked questions

Yes, and it's published to the dollar; no quote call required.

• Blueprint: every build starts with a fixed-fee scoping engagement, $500–$5,000 (two fixed prices per size band, the lower for new builds, the higher for rebuilds and integration-heavy scopes). The deliverable is yours to keep, and the fee credits 100% toward your build fee when you proceed within 60 days.
• Build fee: priced from our public rate card and billed by milestone as the work completes. Commit to annual prepay at signing and half your build fee is waived.
• Security baseline: Professional and Black Tie plans also carry a one-time setup fee by Blueprint band ($750, $1,000, or $1,500), half-waived with annual prepay.

The build-fee answer under Pricing & plans has the full breakdown.

Everything it takes to keep your site fast, secure, and up to date:

• 24/7 support and unlimited content edits
• a 99.9% uptime guarantee
• maintenance for the life of your monthly plan
• monthly Lighthouse and Core Web Vitals health audits, emailed with the scores and a plain-language summary of what we worked on that month
• proactive security patching
• Cloudflare edge hosting
• automatic technology upgrades at no extra cost

You focus on your business; we handle the rest.

Pick one of four plans. Plans start at $250 a month on Smart Casual ($50 a billable page), $375 on Professional ($75 a page) and $500 on Black Tie ($100 a page); White Tie is custom, typically from $125 a page.

Unique pages (home, about, contact, forms, and each page-type's overview page) bill at your plan's rate each. A page-type is a set of like entries: every page is the same kind of thing, filled from the same fields on one layout. Pages that do different jobs are unique pages, even when they share a layout. Nine kinds qualify: services, conditions, service areas, offices, team profiles, projects, blog posts, products and legal policies. Each bills as one page through 25 pages, then one page each beyond, and its overview page bills as one more page. Legal pages need no overview, and your sitemap page is always free.

Every new site starts at five billable pages. Attach add-on services as you need them. Every add-on works on every plan, with your plan's support response time and the add-on's own guarantees, like uptime. Two top levels need Black Tie: Blogging Pro and E-Commerce Pro. Choose either and your plan moves up with it. Add-ons never require a page count.

Match the plan to your situation.

• Smart Casual: best fit for small businesses or brick-and-mortar stores with simple needs.
• Professional: your site handles sensitive data, or your profession holds you to strict regulations.
• Black Tie: suits online businesses or major organizations operating at the regional or national level.
• White Tie: bespoke engineering beyond the catalog.

Fits are guidance, not fences: no business is locked to a plan by industry. You pick your plan. Every add-on works on every plan, with your plan's support response time and the add-on's own guarantees, like uptime. Two top levels need Black Tie: Blogging Pro and E-Commerce Pro. Choose either and your plan moves up with it. If your site collects sensitive information, Analytics & Tracking needs Professional's security baseline. Add-ons never require a page count. See what practices actually pay for sites like these in our comparisons series.

The managed security baseline, configured and documented before Go Live:

• encryption everywhere
• multi-factor sign-in on every admin surface
• access logs you can audit
• intake forms that collect only what they must
• a signed agreement from every vendor that touches your data
• a breach-notification plan with timelines
• tracking scripts kept off sensitive pages
• a privacy policy that matches how your site actually works

That privacy policy is free: it isn't a billable page and isn't part of your legal page-type. Professional also includes a Cloudflare Business plan configured and managed under your own account, a 24-hour support SLA instead of 48, and an annual baseline review with a one-page attestation letter. A one-time baseline setup fee applies by Blueprint band ($750, $1,000, or $1,500), half-waived with annual prepay.

Yes: five billable pages at every plan, so the smallest monthly plan is $250/month at Smart Casual, $375 at Professional, and $500 at Black Tie.

Unique pages and page-types both count toward the five: a blog counts as two (the overview page and the posts page-type), and a starter storefront counts as five commerce pages on its own. Paid add-on services (SEO, Digital Advertising, managed Blogging plans, and the like) never count toward the minimum and never trigger it. If you start smaller than five, the difference is held as pages in reserve you can claim anytime, without raising your bill until all five are in use. Clients who signed before the minimum was introduced keep their original terms.

All new clients sign a one-time, 12-month contract that includes a 30-day guarantee: if you're not satisfied within the first 30 days, you can exit the remaining 11 months of the contract with no further payment obligation, no penalty, no questions asked. The guarantee is an exit clause, not a refund: the first month's plan payment, plus Blueprint and build-fee amounts already earned, are non-refundable because they cover service and labor already provided.

The contract covers your website plan and any add-on services. There are no renewal contracts; after the initial term, you continue month-to-month.

All discounts stack on top of each other.

• Bulk discounts save $250/month for every $2,500/month you spend (up to $1,000/month at $10,000/month).
• Annual prepay lets you pay for 10 months and get 12: two months free, a 16.7% discount.
• Referral rewards earn you 50% of your referral's monthly fees for 3 months as a credit off your invoice (up to $10,000/referral), applied after they stay 6 months.

Every new build carries them, at every size, and every number is published. It works in three stages.

1. First, a fixed-fee Blueprint ($500 or $1,000 up to 10 billable pages, $1,500 or $2,500 for 11–25, $3,000 or $5,000 at 26+; the lower price is a new build, the higher a rebuild of an existing site or a scope with 3 or more integrations) produces your sitemap, scope document, integration inventory, remediation audit, timeline, and an exact build quote. The deliverable is yours to keep whether or not you proceed, and 100% of the fee credits toward your build fee when you sign within 60 days; any credit the build fee can't use comes off your plan invoices, starting with the first. That credit has no cash value, and any still unused when your plan ends is forfeited. Only pages that carry a build fee count toward the Blueprint's band, so an add-on's pages never move you up one.
2. Second, the build fee comes from our public rate card: $250 per page (each page-type's overview page counts as one), $750 per page-type (its layout plus up to 25 pages from your content sheet), $250 per page past a page-type's first 25, $250 per standard integration, and $175/hr for complex integrations, remediation, migration, copywriting and revision rounds past two (estimated in your Blueprint; the quote you approve is the price), and your Build SOW states the exact total. Your legal pages are one page-type however many policies you need (on Professional and above, the privacy policy your security baseline includes is free and sits outside it), your sitemap page is free, and nothing we write goes live until you approve it.
3. Third, you pay by milestone on the balance net of your Blueprint credit: $2,500 or less splits 50/50 (signing / staging approval), larger builds run 40/30/30 (signing / design approval / staging approval), and builds over $10,000 or six weeks bill monthly on completed work. Each installment is earned as its stage completes and is non-refundable once earned: it pays for work already performed.

Commit to annual prepay (pay for 10 months, get 12) at signing and half your build fee is waived, with your Blueprint credit still applied in full; if the credit is bigger than the halved fee, the rest comes off your plan invoices, starting with the first.

Separately, Professional and Black Tie plans carry a one-time security-baseline setup fee by Blueprint band ($750, $1,000, or $1,500), half-waived with annual prepay; Smart Casual carries no setup fee. Choose Professional or Black Tie later, at your annual review or any plan change, and the setup bills once at that point, when we configure the baseline. It is never billed twice.

Two boundaries: the 30-day guarantee starts at Go Live and exits the remaining 11 months of your monthly plan, but never refunds work already delivered; and add-on services (Blogging, Search, Multi-Language, E-Commerce, CRO, or any other) never add a Blueprint or a build fee of their own, and the pages they need carry no build fee: a blog's on Blogging Starter and up, a store's on any E-Commerce plan. After launch, a new unique page or page-type carries the same one-time price as at launch. Pages you add to a page-type you already have are free up to its first 25; past 25, each one is $250 and bills at your plan's page rate each month, just as at launch. Posts and products on Blogging or E-Commerce Starter and up never bill per page.

Yes, but generously, and blogs and stores each work a little differently.

A blog is the posts page-type plus its overview page, and twice your plan's page rate covers both, with your first 25 posts included: $100/month on Smart Casual, $150 on Professional, $200 on Black Tie. Past 25, each additional post bills at your plan's page rate unless a Blogging plan is active; Starter and above replace the blog's page math entirely, author and category pages included, and take the blog's pages out of the build fee; Starter pays for itself from post 30 on Smart Casual, 28 on Professional, 27 on Black Tie, sooner if you have author or category pages.

A storefront is the products page-type plus four storefront pages: the T0 micro-store at five times your plan's page rate ($250/$375/$500) absorbs all five, with your first 25 products included. Past 25, each additional product bills at your plan's page rate on T0 until the Starter ladder takes over; on Starter and above, products never bill per page. Starter T1 becomes the better deal at 31 products on Smart Casual, 27 on Professional and 26 on Black Tie, and your plan stays where it is.

Small content sites stay affordable; genuine volume rides the matching add-on.

The buy-out gets you a perpetual license to the source code, any time. The price is your annual page-plan cost times a multiplier: 2× on Smart Casual and 2.5× on Professional and Black Tie at signing. At every anniversary you stay, the multiplier drops by a quarter point, down to a floor of 1.25× on Smart Casual (from your third anniversary) and 1.5× on Professional and Black Tie (from your fourth). Rounded down to the nearest hundred; add-on services are not part of the formula.

A Professional-plan client paying $12,000 a year would pay $30,000 at signing, $27,000 after the first anniversary, $24,000 after the second, $21,000 after the third, and $18,000 from the fourth on. Buying on day one is always the cheapest way to keep the code; staying makes the buy-out cheaper later while you keep every service in the meantime.

The anniversary price applies while your account is in good standing, and a buy-out ends the monthly plan by default. You are welcome to return later, and we sync your site to our latest standards for free if you do.