Analytics & Tracking Add-On
Your analytics tools, picked, connected and run as one source of truth: multi-touch attribution, cohort analysis, custom tracking and automated alerts, in accounts you own.
Free on every site: GA4
Your tools, wired into one view
Every TechTailors site ships with GA4 (through Cloudflare Zaraz) and Cloudflare Web Analytics at no extra cost, even on Smart Casual. Analytics & Tracking goes further: we pick the right tools, connect them and unify them into one data source covering CROConversion Rate Optimization - improving the percentage of visitors who take desired actions, CRMCustomer Relationship Management and UXUser Experience.
Pair it with CRO & A/B Testing, E-Commerce, SEO Pro or Digital Advertising to bring cart data, channel attribution, ad spend and search terms into the same view. Would you rather not own the tools? ROI Reporting & Strategy Consultation is the TechTailors-covered dashboard-and-strategy alternative.
Measured monthly
What the add-on does
Insight
- One source for your data: GA, your e-commerce platform and your CRM in one consolidated source, instead of three dashboards.Your analytics tells one story, your e-commerce platform another, your CRM a third. Unified, they answer “which campaign brought our highest-LTV customers?” instead of giving you three separate guesses.Your analytics tells one story, your e-commerce platform another, your CRM a third. Unified, they answer “which campaign brought our highest-LTV customers?” instead of giving you three separate guesses.
- Multi-touch attribution and cohorts: See how each channel moves people toward a conversion, and spot retention patterns and chances to win people back.Instead of “someone bought X today,” you see the whole path: found you on Google, clicked an ad, read your blog, then bought. Knowing the sequence tells you which channels deserve the budget, not just which one closed the sale.Instead of “someone bought X today,” you see the whole path: found you on Google, clicked an ad, read your blog, then bought. Knowing the sequence tells you which channels deserve the budget, not just which one closed the sale.
- Wired to ROI Reporting: We integrate your tools with your website and our ROI Reporting & Strategy Consultation add-on, so performance monitoring runs in one place.
Tracking
- Custom tracking: We implement the tracking scripts, platforms and services that capture the metrics that matter most to you.
- Automation and alerts: Data collection runs on its own, so you spend less time cleaning data, and alerts push insights or issues to email, Slack or Teams.
Privacy and guarantees
- Privacy-first setup: Configured for GDPRGeneral Data Protection Regulation: EU privacy law protecting personal data and CCPACalifornia Consumer Privacy Act: California privacy law giving consumers control over personal data from day one: consent management, data anonymization and tracking that respects each visitor’s choice.
- Timely Setup Guarantee: Your setup is finished within the timeframe we give you, or you get a 10% credit.
Every plan
A base fee, plus 25% of your tool spend
Base fee $1,000 a month
Plus 25% of what you spend each month on the analytics tools we integrate, which stay in accounts you own.
If your tools cost $10,000 a month, your monthly cost is $3,500: the $1,000 base plus a $2,500 service fee. Pair it with CRO & A/B Testing and save $500 a month.
Which plans carry it
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Smart Casual , Minimum plan
$50 per page, per month
Best fit for small businesses or brick-and-mortar stores with simple needs.
Fits a site that doesn't collect sensitive information. If yours does, this add-on needs Professional's security baseline, and your Blueprint will say so.
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Professional
$75 per page, per month
Your site handles sensitive data, or your profession holds you to strict regulations.
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Black Tie
$100 per page, per month
Suits online businesses or major organizations operating at the regional or national level.
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White Tie
Typically from $125 + per page, per month
Bespoke engineering beyond the catalog.
Available under our Custom Solutions plan only. This is not available as an Alterations option.
This add-on, like every TechTailors add-on, begins billing once we start implementing this add-on into your website: see pricing FAQs for details on how billing and onboarding work.
For comparison
What analytics costs elsewhere
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$50,000–$150,000
A year for Google Analytics 360, before any agency setup
BabyLoveGrowth , opens in a new tab -
$5,000–$20,000
A month for an analytics consultant retainer
Stackmatix , opens in a new tab -
$82,896
A year, the average base salary of a marketing data analyst
Glassdoor , opens in a new tab
Analytics & Tracking is $1,000 a month plus 25% of your tool spend, with no agency markup and every tool account in your name. Google's GA360 alone runs $50,000 to $150,000 a year, and an in-house analyst costs about $103,000 to $116,000 a year once benefits are in.
How TechTailors compares The pros and cons, and a first-year cost next to building it yourself.
TechTailors Analytics vs. Alternatives
TechTailors Analytics
- One data source across GA, CRM and e-commerce
- Monthly data-quality audits with an SLA
- From $1,000 a month, setup included
- Works with the TechTailors add-ons you already have
- Privacy-first setup, configured for GDPR and CCPA from day one
- Save $500 a month when paired with CRO & A/B Testing
Alternatives
- Custom solutions cost $10k-$50k upfront
- Self-managed tools need a dedicated analyst
- Data siloed across disconnected platforms
- No guaranteed data-quality SLAs
- No bundle discounts: analytics, CRO and reporting priced separately
TechTailors
- Setup fee $0
- Base fee $1,000/mo
- Tool integration 25% of tool cost
- When billing starts When we start setup work
- Blueprint / build fee $0
- Hidden fees $0
Traditional
- Custom analytics setup (upfront) $10K–$50K+
- Monthly management $1,500–$5,000/mo
- Dedicated analyst salary $60,000+/yr
- Data quality & compliance audits $5,000+/yr
Three steps
How we set it up
Choose the tools
Set up tracking
Check the data monthly
Price your site before you talk to anyone.
See your exact monthly price, then talk to us when you’re ready.
Start Your Build