The short version
In fall 2026 we retired our single flat page rate and replaced it with four self-selected service plans. If you are already a client, stop reading here if you like: your original rate stays on the pages we quoted, your agreement is unchanged, and nothing in this post moves your bill by a dollar. The rest of this page is the timeline and the reasoning, published because a pricing change you have to reverse-engineer from a diff of someone’s website is the kind of thing we started this company to be the opposite of.
Where we started
TechTailors launched with one published number: $25 a page each month, everything included. I still like almost everything about that model. It was calculable in under a minute, it was the same for everyone, and it forced us to publish instead of quote. Our first clients signed on it, and they keep it; their plan even has its own name in our billing system, marked grandfathered, so nobody can “migrate” it by accident.
The flat rate had two honest flaws. The first was that it priced every client as if they wanted the same service. A five-page practice site that needs solid hosting and occasional updates paid the same rate as a regulated business that needs a configured and documented security baseline, signed vendor agreements, breach-readiness runbooks, faster support clocks, and an annual review that ends in an attestation letter a compliance officer can file. One number can’t price both honestly.
The second flaw was simpler: the rate was too low for everyone. More on that below, because it’s the part that surprises people.
What changed in fall 2026
The new model prices the service level, and you pick it yourself. Four plans: Smart Casual at $50 per billable page per month (from $250 a month), Professional at $75 (from $375), Black Tie at $100 (from $500), and White Tie at custom pricing, typically from $125 per page. Page-types still bill as one page for up to 25 pages, now from a published list of nine kinds, with each page-type’s overview page billing as one more page, and your page count never decides your plan.
Professional and above carry the security baseline as a defined, documented deliverable, with a one-time setup fee by project band ($750, $1,000, or $1,500, half-waived with annual prepay) because configuring it is real work that happens once. The code buy-out became a published ladder: 2× your annual plan cost at signing on Smart Casual and 2.5× on Professional and Black Tie, dropping by 0.25× at every anniversary you stay, down to floors of 1.25× and 1.5×, so staying loyal makes leaving cheaper instead of harder. White Tie buy-outs are set in the custom agreement. Bank Pages retired as a product; pages you take offline simply sit in reserve under the reactivation policy. And the annual review now states, in writing, whether you should be paying us less, including recommending a downgrade when that is the truth.
Every number above is live on the pricing page, computable in the calculator, and compared against named competitors with dated sources in the what-a-website-costs series.
Why Smart Casual costs more than the old flat rate
If one flat rate made simple sites carry the cost of demanding ones, you might expect the simplest plan to get cheaper. It didn’t, and you deserve the reason.
We bill by billable page, not by every page on your site. A page-type is a set of like pages, such as services, conditions, locations, projects, or blog posts. It counts as one page for up to 25 of them, and its overview page counts as one more. That rule is deliberately generous, and it means most sites bill as far fewer pages than they actually have. A 35-page clinic site bills as 12 pages: seven unique pages, a services page-type and a conditions page-type with one overview page each, and a legal page-type that holds its three policy pages. At $25, that came to about $9 a month for each page on the site.
Meanwhile, the work behind a site doesn’t shrink with its billable count. Hosting and security, unlimited edits, the performance guarantee, support, and the annual review take about the same effort whether a site bills as 6 pages or 12. At $25, the five-page minimum was $125 a month, and that didn’t cover the work every plan includes.
So the plans and the rate do two different jobs. The plans stop simple sites from paying for compliance work they don’t need: Smart Casual carries none of the security-baseline work, which is why it’s the lowest rate. The rate under every plan went up because the original number was too low for all of them. Even at $50, that 35-page clinic site pays about $17 a month for each page on it.
We’re still calibrating
Per-page monthly pricing is unusual. None of the agencies we compare ourselves against publish it, so we set these rates from our own numbers rather than an industry template, and we expect the next several quotes to teach us something. If a rate proves wrong in either direction, we’ll change it, date it, and explain it on this page. What doesn’t change is a signed client’s rate: the experiment never lands on your invoice.
If you’re already a client
Your rate is the one in your agreement, on the pages we quoted, full stop. We did not raise it, we will not raise it by notice, and our billing system carries your plan under a separate grandfathered identifier so the new catalog cannot touch it. If we ever believe a current plan would serve you better, you will get that as a written proposal at your annual review, with the math shown, and it takes effect only if you sign it. That is the same standard we ask you to hold us to everywhere else: changes arrive as documents, not as surprises on an invoice.
Why publish the history at all
Because published pricing only means something if the changes are published too. Most of our industry quotes by sales call, where the price depends on the call and the history depends on nobody remembering. We would rather show what we charged first, what we charge now, why it moved, and who it cannot move for. If that transparency is the reason you pick us, it worked exactly as intended.